What is Customer Relationship Management?

Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

At its core, customer relationship management (CRM) is a culmination of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers. A saying frequently heard and said in many businesses is "customer is king."

CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention.

Customer benefits

With Customer relationship management systems, customers are served better on day to day process and with more reliable information their demand of self service from companies will decrease. Fe of the key benefits of having a CRM framework and system are:

1. Enhanced ability to target profitable customers.

2. Integrated assistance across channels.

3. Enhanced sales force efficiency and effectiveness.

4. Improved customer service efficiency and effectiveness.

5. Connect customers and all channels on a single platform.

Introduction to Customer Relationship Management

Introduction to Customer Experience Management

Important CRM Links:

Why Is Customer Relationship Management So Important?  

The Six Biggest Benefits of CRM - Salesforce.com  

Here's Why CRM is Important For Your Business – Entrepreneur  

What is Customer Experience and Why Does it Matter

The purpose of business is to create and keep a customer

– Somesh Chablani  

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